Direct Website Payments vs. Payment Links

Jeano Pangan, Mutant Media Group

Technology continues to evolve and the opportunities for your business are great. Enabling your customers to pay with their credit card or debit card on your website is the best way to accelerate your sales.

1. Real-time Payment
Integrating direct payments on your website saves a lot of time for both merchants and customers in making sure that the order has been confirmed and paid. Manually sending payment links usually takes time for customers to receive and often goes to their junk mail, also considering that not all consumers check their emails frequently. It is good to remember that consumers want the product now not later.

2. Managing Orders & Shipping
With a proper payment integration dashboard in your website, merchants can manage and update confirmed orders, track status and organise shipping seamlessly, you can also automate customer notifications when delivery statuses are updated. This provides an excellent customer experience and credibility to your brand.

3. All-in-one eCommerce Solution
Sending payment links often mean that merchants have to login into their third-party payment portal provider to create an invoices and generate links for their customers, bouncing back and forth different tools to manage your store. Integrating payments directly on websites allow merchants to organise orders, payments, tracking, shipping, product reviews, customers and wishlists all in one place.

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